Safeway offering electronic card

Maryland Watch

March 31, 1998

Safeway Inc. has brought its popular coupon booklet into the electronic age.

Rather than clipping coupons from a booklet that's sent to area households, consumers can save on selected items with the swipe of a card.

This week, the grocery chain is replacing the booklet with a new Safeway Club Card, offering savings of up to 50 percent on advertised items, said Greg TenEyck, spokesman for the chain's eastern division.

The new marketing initiative to make coupons more convenient comes at a time when supermarket chains are locked in a heated battle over customer loyalty.

Giant Food Inc., Metro Food Market and Value Foods began offering versions of savings programs more than a year ago, including clipless coupons and credit cards with rebates.

"The grocery industry is quite a competitive industry, and this is a way we feel we will be able to provide better discounts than our competitors," TenEyck said.

The card will be available at the 128 Maryland, Virginia and Washington stores. Through June 6, shoppers who spend $250 will get 5 percent off the next purchase.

Pub Date: 3/31/98

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