Thinking big: Many small companies worry that their size...

File Cabinet

March 22, 1998

Thinking big: Many small companies worry that their size will discourage prospective customers, but Inc. magazine says these companies can follow strategies that will allay customer concerns and help small firms win new business. For example, a company can offer customers a 60-day guarantee or give them samples of products or services so they can feel more comfortable about doing business with a new firm.

Corporate comeback: When U.S. companies laid off managers by the thousands in the late 1980s and early 1990s, many of the newly jobless decided to start their own businesses. But last year, just 6.5 percent of dismissed managers and executives struck out on their own, compared with 20.3 percent in 1989, according to Challenger, Gray & Christmas, an employment consulting firm.

Pub Date: 3/22/98

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