Berkline Express store set to open in Parkville

Maryland Watch

March 10, 1998

Berkline Express, the first retail store devoted to furniture made by the Morristown, Tenn.-based manufacturer, will open Monday in Parkville.

Retailers Mark and Harriet Schneider will open a 3,000-square-foot Berkline showroom in the East Joppa Road strip shopping center where they run Sofas Etc., a custom furniture store.

The Berkline Corp., with $200 million in annual sales, manufactures reclining sofas, love seats, chairs and sectionals, some with built-in features such as telephones, heaters, massagers, tray tables, cup holders and storage drawers.

The furniture is typically sold in furniture store galleries.

The Schneiders, who have run Sofas Etc. for five years, approached Berkline representatives about opening a Berkline store, Harriet Schneider said.

Reclining furniture has been growing in popularity, said J'Amy Owens, president of the Retail Group of Seattle.

"Recliners used to have the bad upholstery, the bottom of the barrel in design aesthetics," Owens said. "That's not true anymore."

The new store promises four-week delivery.

Pub Date: 3/10/98

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