Sun names new vice president of circulation Frantzen to lead paper's growth effort


March 07, 1998|By Shanon D. Murray | Shanon D. Murray,SUN STAFF

The Baltimore Sun Co. yesterday announced the appointment of Scott H. Frantzen as vice president of circulation, a position in which he will be responsible for leading The Sun's circulation growth.

"Scott will be the chief operating officer of the newspaper's distribution," said Sun Publisher and Chief Executive Michael E. Waller. "He was the best all-around candidate to help in the continued growth of The Sun's readership and circulation."

As head of The Sun's circulation department, Frantzen will report to Hilary Schneider, vice president of sales and marketing. Frantzen will also be in charge of the newspaper's transportation operation. He will assume his position on March 30.

Two Baltimore Sun Co. officials, Bruce McEntee and Scott Moores, have filled the position on an interim basis since the former vice president of circulation left the newspaper in December.

According to figures for the six-month period that ended in September 1997, the most recent available, daily circulation of The Sun is 312,826, and Sunday circulation is 479,811.

Compared with the same period a year earlier, The Sun experienced a 2.6 percent daily growth and a half a percent growth on Sundays.

"We've shown great growth, and we will continue to show great growth," Waller said.

Former Minnesotan

Frantzen, 47, has spent his entire career at the St. Paul Pioneer Press, a Knight Ridder Inc. newspaper in Minnesota.

He joined the newspaper in 1971, and since 1994 has served as its vice president and director of consumer marketing.

The Baltimore Sun Co. is a subsidiary of Times Mirror Co., a Los Angeles-based news and information company that publishes the Los Angeles Times, the Hartford Courant and other newspapers and publications.

"I'm leaving a great organization, Knight Ridder, for another great organization, Times Mirror," Frantzen said. "I'm excited about working with The Sun, which has a long history of being a great newspaper."

Pub Date: 3/07/98

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