Heartlands community has resort atmosphere


January 22, 1998|By Joni Guhne | Joni Guhne,SPECIAL TO THE SUN

HEARTLANDS AT Severna Park, the $7.8 million assisted-living community on Benfield Road scheduled to open Monday, looks like a resort.

Heartlands, which will be home for 68 residents, was developed and will be managed by Constellation Senior Services Inc. of Columbia, a subsidiary of the Baltimore Gas and Electric Co.

"Heartlands is designed to feel like home," said Kathryn "Jonesy" Maxson, director of marketing.

Features include a lobby with seating around a piano, a "bistro" where residents can sit at small tables to enjoy coffee and muffins, a chapel, a beauty parlor and Internet connections.

Exercise pays off

Just ask Dr. Bill Ireland at Bello Machre, the Pasadena residence for people with development disabilities. He recently received a $6,500 check for the facility from John Covington, the head of Chesapeake Consultants of Severna Park.

The two are longtime friends and a decade ago they were walking buddies who broke up the monotony of keeping fit with long talks. Ireland spoke about his work and problems at the center; Covington about his efforts to get his fledgling business off the ground.

It certainly did take off. Ten years ago he was doing $30,000 in revenues; last year that figure was $10 million.

Covington said he has made it a practice to give away 10 percent of his firm's before-tax profit to charity. This year, the national Melanoma Foundation, the American Diabetes Association and Bello Machre benefited.

Ireland warned against playing up the exercise angle in publicizing Covington's generosity "because we're both fat guys, so obviously we stopped walking.

Pub Date: 1/22/98

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