Everywoman gets an iconStep aside, Barbie. Meet Ruby...

STYLE FILE

November 02, 1997|By Vida Roberts | Vida Roberts,Sun Fashion Editor

Everywoman gets an icon

Step aside, Barbie. Meet Ruby, who's blue-eyed, red-haired and a zaftig size 18. And she doesn't force her feet into a frozen spike-heel arch like Barbie does.

Ruby is the new spokesmodel image for the Body Shop. The company has launched a campaign to dispel myths about a "perfect body" and build self-esteem in young women. Her motto: "There are three billion women who don't look like supermodels and only eight who do."

Ruby merchandise, like posters and cards, is sold at Body Shop stores to support the YWCA and Outward Bound's Women of Courage program.

Production of a Ruby doll is in the negotiation stage. The original is, alas, only a prototype.

Cutting-edge fragrance

Don't you just love the kind of man who can whip out his trusty Swiss Army knife, cut down some saplings, fashion them into a shelter and then gut and filet the fish he caught for your dinner-for-two by camp light? Oh, swoon.

For even more romantic moments, the man of action can now whip out his Swiss Army Eau de Toilette Natural Spray, which has been created by Wenger, the Genuine Swiss Army Knife Company. The fresh, woodsy fragrance which sports the classic red-and-white cross logo, is being introduced in a gift package that includes a small knife. It is available locally at Nordstrom.

Oh, baby!

Earth Babies, a clothing and accessories boutique for babies only, has opened at Towson Town Center. New mothers and doting aunties who feel overwhelmed by kiddie megastores will welcome a focus on the youngest darlings who sport wee sizes of 0 to 24 months.

The store is the brainchild of new mom Shelley Sarmiento and Jennifer Levine, who were determined to make it baby-friendly with a wide range of infant apparel and gifts. The Towson location is the first of a chain they hope to expand to six stores by the end of 1998.

Earth Babies stocks all the basics, but also plenty of precious gift items that seem to draw doting grandmothers like magnets. Gift wrapping, a changing room and a smart staff make for a pleasant shopping trip. The store is located in the Center Court on Level One.

Petite venue

A new Talbots Petites store officially opened in Columbia Mall yesterday and it's a boon to women who need shorter proportions to make a statement. Talbots is one of the leading retailers to wise up to the fact that smart dressing does not necessarily equate with tallness. Wardrobe drawings and fashion consultations are part of opening festivities.

Pub Date: 11/02/97

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