In Ravens' stadium name game, Comcast enters the picture Cable company officials meet with Modells

October 16, 1997|By Jon Morgan | Jon Morgan,SUN STAFF

How does Comcast Field at Camden Yards sound?

Philadelphia-based Comcast Corp. has expressed an interest in purchasing the rights to put its name on the football stadium being built downtown for the Ravens.

Preliminary talks about such a deal were held Monday. Ravens managing partner Art Modell and his son, Ravens vice president David Modell, met in Philadelphia with Comcast chairman Ralph Roberts and president Brian Roberts.

Comcast spokesman David Nevin confirmed that the meeting took place, but said: "Any speculation as to what the name will be is very premature. The discussions are very preliminary."

Comcast, the nation's third-largest cable provider, recently announced an expansion into Internet service and is said to be exploring a move into telephone service.

Ravens vice president of marketing David Cope said the team is "just getting geared up" in its quest for a title sponsor. Selling stadium names is a fast-growing and lucrative business for sports teams; the Ravens paid the state $10 million for the right to rename the stadium.

Cope said the team has been in contact with a number of companies -- which he declined to name -- but has not selected a favorite yet.

FILA USA Inc., the Maryland-based unit of Italian footwear and clothing maker FILA SpA., also has expressed preliminary interest in the project.

Pub Date: 10/16/97

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