Half a mil buys 30-second spot on 'Seinfeld'

September 19, 1997|By New York Daily News

For a show "about nothing," NBC's "Seinfeld," is really something when it comes to charging advertisers.

The average 30-second spot on the Thursday-night comedy, the highest-rated sitcom on the air last season, sells for $575,000 -- the top prime-time commercial rate, according to Advertising Age's annual prime-time ad survey. Some ad buyers reported paying as much as $640,000 for a "Seinfeld" spot.

A majority of the top-10 highest-rated shows last season all recorded lower ad rates this time out, both Ad Age and Variety reported.

According to the survey, "Seinfeld" is followed in commercial time costs by NBC's drama "ER," which costs buyers $560,000 per 30-second spot. The same network's "Friends" averaged $410,000 for each spot. NBC's new Kirstie Alley sitcom, "Veronica's Closet," is taking in $400,000 for each commercial. ABC's "Monday Night Football" commands $360,000 for a 30-second spot.

Conversely, the lowest-priced show on any schedule is ABC's religious-themed "Nothing Sacred," which costs $55,000 per 30-second spot. The bargain-basement price is no doubt a result of its Thursday 8 p.m. scheduling, against "Friends."

Some of the other budget-priced series: Fox's "America's Most Wanted" ($60,000); ABC's "Cracker" ($60,000); CBS' "48 Hours" ($70,000) and Fox's "Cops" ($70,000).

Pub Date: 9/19/97

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