See Jane launchIt seems that major attitude can conquer...



See Jane launch

It seems that major attitude can conquer major setbacks. Take Jane Pratt, for example. The former editor of the teen mag Sassy has seen that magazine die, has been canceled in her two attempts at talk television, and has incurred the wrath of the Moral Majority. Jane just keeps running.

Her signature magazine, Jane, aimed at late teens and Gen-Xers, debuts this month. It shows a hefty initial support from advertisers and an irreverent editorial direction. Pratt, who at 34 still proclaims herself as the voice of young moderns, is published by Fairchild, a subsidiary of the Walt Disney Co. Despite Pratt's losing record, it's the media personality Jane that they're counting on, the Jane who hangs with Michael Stipe of R.E.M., pierces her nose on the air, dresses in hip Soho black and pals with Drew Barrymore, the premiere issue's cover girl.

Pratt shows signs of growing up in this first outing. Instead of pimples, there's an article on Prozac. Instead of hair, "Friends" star Courteney Cox talks about house-cleaning tips. Instead of aggressive club clothes, the fashion shoot goes to Palermo, Italy, and features a grandmother/granddaughter theme.

Ad backers are richer than the acne-and-jeans regulars of teen mags. Emporio Armani, Ralph Lauren, Miu Miu, Dolce & Gabanna, Lancome and Moschino are among the labels that got on board for the launch. Bet they're glad Pratt's initial idea to name the magazine "Girlie" died in the planning stage.

Diahann designs

Diahann Carroll has done it all in the world of entertainment. Now the award-winning actress turns her talent to fashion with a signature line inspired by her personal vision of elegance. The clothes are intended to fit the needs of today's professional woman. They include an assortment of dresses and suits for the office, evening wear and accessories. The fit and line are tailored the fashion sense of women 35 and up who shop at upper-moderate price points.

The line will be carried at J.C. Penney and Lord & Taylor.

Key accessories

Anyone who thinks youngsters are immune to the vagaries of style doesn't know kids. Aside from cartoon chic, which comes and goes with movie and TV seasons, there are dramatic changes in how children will, or will not, adorn themselves. This fall, key chains are the key accessories of the grade-school set. They're meant to hang from backpacks in variety and number. Kids also are hooking on to tourist souvenirs, letter beads, the whole family of Beanie Babies and their distant cousins, Giga Pets and pacifiers. In the retro mode, they collect icons of their parents' happy days with miniature versions of Slinky, Etch A Sketch, Gumby, peace signs and smiley faces.

Stores such as Zany Brainy and Claire's are a source for these treasures. Parents could also check the kitchen junk drawer for old give-away key rings, which seem to breed there.

Pub Date: 9/14/97

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