Land Rover North America Inc., the Lanham-based importer of Land Rover vehicles, used a touch of royalty yesterday in dedicating its new corporate headquarters.
Princess Alexandra, first cousin to Queen Elizabeth II, was given the honor of unveiling a dedication plaque affixed to a large quarried rock in the lobby of the 60,000-square-foot structure.
The Prince George's County company is the U.S. marketing arm for vehicles manufactured by Land Rover in Solihull, England.
The new, two-story, headquarters is the second phase of a more than $12 million building program that began last year with the construction of an adjacent vehicle demonstration course.
The third-of-a-mile, off-road course is designed to familiarize dealer prospects, potential financial partners, suppliers and customers with the ruggedness of the luxury sport utility vehicle that the company distributes throughout the country.
Yet to be built is a "Land Rover University" to train dealership employees, and an even larger and more rugged demonstration course where drivers will need to use the winch to free the vehicle from waist-deep mud.
Pub Date: 5/01/97
