Teenie Beanie fever out of control

In brief

April 19, 1997|By Bloomberg News

OAK BROOK, Ill. -- Call it the Teenie promotion that ate a huge corporation.

McDonald's Corp. said yesterday that it is running out of its popular Teenie Beanie Babies toys and will have to end the promotion sooner than planned.

"They're going very quickly, especially in the Midwest, where the promotion has turned into a phenomenon," said Jane Hulbert, a McDonald's spokeswoman.

She said she didn't know exactly when the stock would be gone. The promotion, which began April 11, was supposed to extend until May 15.

The run on the soft beanbag toys being given away with certain children's meals is echoing the hysteria for Beanie Babies, the full-size versions of the toys sold in stores.

"It's a sickness is what it is," said Debbie Harwood, an Oak Park, Mich., mother of two who confesses to having already bought 44 of the full-sized Beanie Babies and four of the miniature Teenie Beanies for her two girls. McDonald's had almost 100 million Teenie Babies produced after obtaining rights to the design.

Pub Date: 4/19/97

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