Those ads: Americans may not trust advertisements, but...

File Cabinet

February 09, 1997

Those ads: Americans may not trust advertisements, but they like watching or reading them, according to researchers at the University of Illinois at Urbana-Champaign. In surveying more than 1,000 adults, the researchers found that 52 percent like to look at most ads they're exposed to, but the same number believe that ads cannot be trusted. Also, Generation Xers like ads more than baby boomers and older Americans.

Not like mom's: The home-cooked meal continues to become a thing of the past, according to the NPD Group, a market research firm based on New York's Long Island. In a survey of 2,000 households, NPD found that only 55 percent of American dinners include at least one home-made item. That compares with 64 percent 10 years ago.

Pub Date: 2/09/97

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