Chrysler's U.S. sales up 1.4% in November Ram pickup trucks, Wranglers in demand

December 03, 1996|By BLOOMBERG BUSINESS NEWS

AUBURN HILLS, Mich. -- Chrysler Corp.'s U.S. car and truck sales rose a combined 1.4 percent in November, in line with estimates, as strong demand for the Jeep Wrangler and Dodge Ram pickup truck countered lower sales across Chrysler's car lines.

The trend toward pickups, minivans and sport utility vehicles received an extra boost in November with the first winter snows. Chrysler sold 127,527 of those vehicles last month, up 7.3 percent from November last year.

All Chrysler car lines except the Sebring convertible reported lower sales. Despite rebates as high as $1,500 on new models, Chrysler's car sales dropped 11 percent to 52,101.

"That's about what we expected, and that is what Ford said it is going to do," said Nicholas Colas, an analyst with CS First Boston. "GM is a little bit of a wild card."

General Motors Corp. is expected to report lower November sales tomorrow, reflecting the lingering damage of earlier strikes by the Canadian and U.S. unions and a low supply of some cars that are being revamped for the new model year. Ford Motor Co. also is to report sales tomorrow.

Through November, Chrysler truck sales are 18 percent ahead of the year-ago period. Car sales are up 5 percent.

L Chrysler's shares were down 12.5 cents to $35.125 yesterday.

Pub Date: 12/03/96

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