Selling the path:If you're looking to rise fast in the...

File Cabinet

November 10, 1996

Selling the path:

If you're looking to rise fast in the corporate ranks, a marketing career may be the way to go. Korn/Ferry International, an executive search firm, found in a survey of executives that marketing is considered the best route to becoming a CEO. International experience was second, and a finance background was No. 3.

E-mail advice:

If you like to use all capital letters in your e-mail, beware -- your missive may seem like hollering, advises communications consultant Nadine Udall Fischer. Other tips: Use e-mail for urgent matters only, be brief and complete, and don't send anything you wouldn't want made public.

Pub Date: 11/10/96

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