Style for a causeA growing number of companies in the...

Style File

September 29, 1996|By Vida Roberts | Vida Roberts,SUN FASHION EDITOR

Style for a cause

A growing number of companies in the fashion and cosmetics industries are lending their vast talents and marketing resources to defeat a killer. October is Breast Cancer Awareness month, and fashion products and services have been designed for the fund drive. Here is a partial list of stylish efforts for the cause:

Regis Hairstylists will donate all proceeds from their "Clip for the Cure" campaign to research. The international chain has raised $1.5 million to date. On Oct. 5, stylists from the Hunt Valley Mall salon offer $10 haircuts in the mall's center court from 10 a.m. to 5 p.m. Call (410) 785-1446 for an appointment. Walk-ins are also welcome.

The Fashion Footwear Association of New York puts "Shoes on Sale" on QVC with 68,000 pairs of designer and name brands on hold. The main sale event will be televised Oct. 1 from 8 p.m. to 11 p.m.

Danskin has a line of activewear, including jerseys, bike pants, zip jackets and sport pants, all with the distinctive pink ribbon logo, that was designed for the Susan G. Komen Breast Cancer Foundation. Call (800) 288-6749 for store information.

Proceeds from the sale of the $29.50 Estee Lauder gift set of Beautiful parfum spray, lipstick and an enameled pink ribbon pin will go to the Breast Cancer Research Foundation.

The bull's eye logo from the "Fashion Targets Breast Cancer" T-shirt, designed by Ralph Lauren and sponsored by the Council of Fashion Designers of America, has been translated into a sapphire-blue and diamond-white Svarowski crystal pin. The CFDA target campaign by elite members of the design industry has raised almost $5 million for breast cancer. The limited edition pin, $35 (Item A-32525), is being sold on QVC and can be ordered by calling (800) 345-1515 anytime.

Pink ribbon earrings are Avon's way to help the cause. They're enamel and gold tone and come with an educational flyer. All proceeds from sales of the $3 earrings go to community-based programs aimed at low-income, minority and aged women. Call (800) FOR-AVON.

Women who have been stricken with breast cancer have a new and understanding shopping resource. Hat & Soul offers smart styles designed for women who have lost hair to chemotherapy. They differ from conventional hats in that they are made to order, gently lined for comfort, and designed to sit low on the back of the head for better coverage. For a mail order catalog, write to Hat & Soul, 629 N. Bush St., Anaheim, Calif., or call (714) 991-HATS.

Naughty by nail color

The young like to rattle the status quo by dyeing hair with lime-green Kool-Aid, the cheapest styling trick of the past summer. Less messy, more expensive, but still slightly naughty, are trendy nail polishes which have achieved near-cult status by virtue of shady names and funky colors.

Hard Candy was founded last year by a California pre-med student who mixed her own blue nail polish, which took off like "Friends" hair. There are 35 tints of chrome, metallic and cream finishes with names like Chronic blue, Fetish purple, Jailbait opal, and Greed green. The polishes are capped with kiddie jelly rings. The new lipstick line is less scary, but there is Fiend, a purply eggplant. Hard Candy polish is $12 at Nordstrom and Neiman Marcus.

Adding flavor to the day

If you're experiencing the urge to either bake cookies or take a bath you're probably passing near the Body Shop, where a new Vanilla line is being launched. Yummy products include soaps, oils, shower gels and body potions. For total flavor immersion, Body Shop is giving away coupons for a pint of Ben & Jerry's vanilla ice cream with a $20 purchase through Oct. 16.

Pub Date: 9/29/96

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