Name change is set for Manor Care facilities

Maryland Watch

August 31, 1996

Manor Care will begin Monday using the name ManorCare Health Services on all its facilities for the elderly -- now operating under seven names in 28 states -- the company announced yesterday.

Leslie Keenan, director of communications, said the change was being made to show that the various facilities, some picked up in acquisitions and operating under old names, are all operated by RTC the same company.

Also, she said, Manor Care has been known primarily for nursing homes, and the new name will make it clear that it offers a "continuum of services" including assisted living, post-hospital care and skilled nursing homes.

The change is unrelated to Manor Care's decision to spin off its lodging division into a separate company, Choice Hotels, Keenan said. The spinoff is expected to be completed this fall.

The new name will be applied to one new nursing home and 14 existing facilities in Maryland.

The brand names Manor Care had been using are Americana, Arden Courts, Four Seasons, Leader, Manor Care, MedBridge and Springhouse.

Pub Date: 8/31/96

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