Back to school: Parents expect to spend more this year on...

File Cabinet

August 18, 1996

Back to school: Parents expect to spend more this year on clothing and supplies for the new school year, finds American Express, which surveyed 1,000 people. The average budget is $363 per child, up 12 percent from last year. Clothing accounts for 58 percent of the budget, with jeans topping the list.

Glug: Bottled water consumption in the United States has more than doubled in a decade from 1.1 billion gallons in 1985 to 2.7 billion last year, reports Beverage Marketing Corp. Concern about the safety of drinking water is one reason for the increase, but consumers also are switching to bottled water as an alternative to beverages with caffeine, sugar or alcohol. Much of the bottled water -- 44.7 percent -- is purchased at the grocery store, while 39 percent of people who drink it get it from home or office deliveries. The remaining 16.3 percent is purchased from vending services and restaurants.

Pub Date: 8/18/96

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