Agency gives services to 'Smarts' campaign


July 20, 1996

The Reeves Agency said yesterday that it has volunteered to provide marketing communications services for Downtown Partnership of Baltimore's "Street Smarts" public education campaign.

"We recently moved our headquarters to downtown and want to show our commitment to downtown and Baltimore city," said Reeves spokeswoman Annette Saxon.

TRA moved to the Candler Building at 111 Market St. from Maryland Avenue, near Johns Hopkins University, in November.

"Street Smarts" will teach Baltimoreans "to be smarter in their own environment -- not give spare change on the street, not leave valuables in their cars," said Brian Lewbart, spokesman for Downtown Partnership, a quasi-public agency working to boost city life.

Of TRA, he said, "They do great work and we're very excited to be working with them."

TRA will provide free marketing and advertising for the campaign, which is still in the planning stage.

A $32 million firm, TRA has volunteered for other projects, including the Maryland Preakness Celebration and Special Olympics, Saxon said.

Pub Date: 7/20/96

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