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Break-bulk cargo is focus of MPA plan Port strategy to fight rise in competition for container market

Carving niche for Baltimore

Big consumer market, good transportation are area's strengths

The port

July 07, 1996|By Suzanne Wooton | Suzanne Wooton,SUN STAFF

In addition, the area is blessed with a strong transportation network that facilitates movement of cargo inland. The plan cautions, however, that rail rates must become more competitive.

Indeed, says Donovan, the success of the port's strategic plan will hinge on whether Baltimore can parlay its geographic location into a strong asset.

"They have a natural advantage on certain products, and I think they're going to be able to exploit that," he said. "They're being very realistic and pragmatic."

MPA's goals

Be the largest roll-on/roll-off port on the East Coast

Be the largest automobile port on the East Coast

Develop diversified-forest-products handling facility

Double volume of steel Pursue other break-bulk cargoes

Increase container business commensurate with growth in the North Atlantic container market

Operate World Trade Center at full occupancy and increase revenue

Provide infrastructure (shipping channel, rail and highway access) equal to or better than competing ports

Operate with an annual net income of $1 million

Pub Date: 7/07/96

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