Tommy smells like a winner for Hilfiger

June 20, 1996|By KNIGHT-RIDDER NEWS SERVICE

NEW YORK -- The fragrance industry splashed its biggest honors on designer Tommy Hilfiger, king of hip-hoppers and champion of Generation X undergrounders.

Hilfiger's fresh, clean men's scent, Tommy, was named star men's fragrance of 1995.

"This is totally unexpected. I would like to thank all of my fans and all of my supporters," an elated Hilfiger gushed when presented with the award at the end of last week's glitzy ceremonies.

The scent, launched last year by the Aramis division of Estee Lauder to record-breaking sales, captured four other awards. Its advertising campaign, featuring a multi-ethnic group of young men frolicking before a giant American flag, won for best television ad campaign and best print campaign for a new scent. The clear bottle and red-white-and-blue box won a best packaging FiFi and was named best new men's introduction of the year in the exclusive distribution category.

Hilfiger's triumph follows his being named 1995 designer of the year by the Council of Fashion Designers of America, a high-fashion organization that once snubbed him because he creates affordable sportswear -- $75 sweatshirts and the like.

Pub Date: 6/20/96

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