Doner to develop ads for new Fila lineW. B. Doner & Co...

Maryland Watch

June 12, 1996

Doner to develop ads for new Fila line

W. B. Doner & Co. has been tapped to develop national advertising for Fila Outdoor Footwear, a new division of Fila USA, the Hunt Valley-based company enjoying a stock market sprint.

Doner, the Baltimore-based ad agency, said yesterday that it will develop a campaign to introduce Fila's new outdoor footwear to the trade this fall and to consumers in 1997. Billings were not disclosed.

Fila's outdoor footwear division, with headquarters in Boulder, Colo., is to develop a high-performance, high-fashion line of shoes desinged for wear in and around the mountains.

Fila, which manufactures athletic shoes and apparel, has grown rapidly with the increasing demand for both.

Fila's stock price has soared in recent days. The company recently reported that its first-quarter profits jumped 85 percent and said orders for fall delivery were up 40 percent from last year. Sales have vaulted from $188 million in 1991 to more than $1 billion this year.

W. B. Doner has offices in Baltimore, Boston, Cleveland, Dallas, Detroit, London, Montreal, Tampa and Toronto. Its annual billings exceed $500 million.

Pub Date: 6/12/96

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