Francis "Max" Factor Jr., 91, a makeup executive who...

DEATHS ELSEWHERE

June 09, 1996

Francis "Max" Factor Jr., 91, a makeup executive who assumed his father's legacy of making stars and housewives look good, died of heart failure Friday at his West Los Angeles home. He was 91.

Mr. Factor collaborated with his father, the legendary Max Factor Sr., in 1935 to invent pancake makeup, a beauty aide that kept actors' faces from appearing green in Technicolor films. But when actors began taking the stuff home, and sharing it with friends, Factor's father began mass-producing it and his cosmetics company was born.

After his father's death in 1938, Francis changed his name to Max, and together with his brother, Davis, assumed leadership of Max Factor & Co. A chemist like his father, Max Jr. invented Tru-Color lipstick in 1940, an indelible lip rouge that, unlike other products of the day, did not smear or change color.

Factor Jr. was born in St. Louis, the same year his parents emigrated from Russia. His father had been the czar's personal cosmetician. The Factors moved to Los Angeles in 1908.

Jerry Plotkin,62, the only non-government worker held during the Iranian hostage crisis, died Thursday at a San Fernando Valley hospital in California. Mr. Plotkin, who had a heart transplant about six years ago, had been sick in recent months, a friend said.

Mr. Plotkin was among 52 Americans held hostage for 444 days after Iranian militants stormed the U.S. embassy in Tehran on Nov. 4, 1979. They were released on Jan. 20, 1981, shortly after Ronald Reagan was sworn in as president.

He was one of eight of the hostages who signed a 1991 letter demanding that Congress investigate allegations that the Reagan-Bush campaign delayed their release in 1980. A bipartisan congressional task force later cleared the campaign, saying it found no credible evidence that it tried to manipulate the crisis to defeat Democratic President Jimmy Carter.

Dr. George D. Snell,92, a Nobel laureate whose research into the role of genetics in immunology paved the way for modern organ transplants, died Thursday in Bar Harbor, Maine. Known as the "father of immunogenetics," Dr. Snell received the 1980 Nobel Prize in Physiology or Medicine for basic research with mice which led to better understanding of organ transplants and infectious diseases.

Pub Date: 6/09/96

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