Shandwick USA/Baltimore, the city branch of the international public relations firm, won four national public relations awards last night, while capturing 12 first-place awards and "best of show" in a statewide competition.
Shandwick, which received more awards than any other firm in the Public Relations Society of America's annual "Best in Maryland" ceremony at the Belvedere, won best of show for its national launch of the U.S. Catholic Conference's toll-free movie review service.
The promotional campaign has generated more than 100,000 calls to the review service since its September 1995 debut and drawn widespread publicity.
Shandwick also was the only Maryland firm to win national Creativity in Public Relations Awards, presented last night in New York and sponsored by Inside PR and Reputation Management magazines.
The agency won the national awards for communications programs for St. Francis Hospital in Wilmington, Del., St. Joseph Hospital in Lancaster, Pa., a corporate brochure for Hughes Network Systems, a Germantown telecommunications firm and a direct mail program for Wheelabrator Technologies, a New Hampshire-based company.
In the Maryland PRSA competition, Richardson, Myers &
Donofrio, the Baltimore advertising and public relations firm, received 10 awards.
Other multiple award winners included Cornerstone, which received six; Trahan, Burden & Charles, five; Catholic Relief Services, three; and McCormick and Co., three.
Trahan's Sandra Hillman, who founded the public relations division at the agency in 1984, received the "Lifetime Achievement Award." Hillman, who was director of the Baltimore Office of Promotion and Tourism under then-Mayor William Donald Schaefer, helped define the city's downtown renaissance.
She now specializes in shaping the images of cities in America, Europe, and the Caribbean by helping them develop marketing plans focusing on tourism and special events to rejuvenate their economies.
FIRST PLACE WINNERS
Community Relations
Shandwick USA/Baltimore
Institutional Programs
Shandwick USA/Baltimore
Special Events and Observances
Mass Transit Administration
Public Service
Shandwick USA/Baltimore
Public Affairs
Shandwick USA/Baltimore
Marketing Communications
Hartt and Company
Internal Communications
Green Spring Health Services
Pro Bono Program
Shandwick USA/Baltimore
Newsletters -- Up to Two Colors
Catholic Relief Services
Newsletters -- Three Colors or More
Baltimore-Washington International Airport with Richardson,
Myers & Donofrio and ColquittDesign
Magazines
Loyola College of Maryland
Brochures
Cornerstone
Annual Reports
(Publicly traded or privately held companies)
McCormick & Co. Inc.
Annual Reports
(Not-for-profits)
Catholic Relief Services
Special Purpose Publications
University of Maryland Medical Center
Media/Press Kits
Shandwick USA/Baltimore
Direct Mail/Direct Response
Richardson, Myers & Donofrio with Maryland Port Administration
Video News Releases
Trahan, Burden & Charles
@Audio-visual Programs
McCormick & Co. Inc.
Feature Stories
Catholic Relief Services
Editorial/Op-Ed Columns
Shandwick USA
Unconventional Tactics
Richardson, Myers & Donofrio with Crown Central Petroleum Corp.
New Application of Technology
(Tie): Baltimore Washington International Airport with Richardson, Myers & Donofrio and Richardson, Myers & Donofrio with Maryland Port Administration
New Professional of the Year
Kenneth Spaeth, American Heart Association
Pub Date: 5/15/96
