Cover Girl executive to join rival Procter & Gamble unit losing Busta to Revlon

Cosmetics manufacturing

March 27, 1996|By Jay Hancock | Jay Hancock,SUN STAFF

Charles J. Busta, general manager of the Cover Girl makeup line and a longtime executive of Procter & Gamble's cosmetics and fragrance division in Hunt Valley, has accepted a top position with Cover Girl's arch-foe, Revlon Inc.

Mr. Busta, who was a Procter & Gamble vice president and general manager, and whose colleagues call him "C.B.," won't be replaced. Cover Girl will be managed directly by Beth Kaplan, Mr. Busta's former boss, who is vice president of cosmetics and fragrance products, said spokeswoman Kimberly Stewart.

"Beth and C.B. worked very closely together on the Cover Girl business, so we think the transition will be very smooth because of that," Ms. Stewart said. "He left because this was a good opportunity at this point in his career. He made a lot of important contributions to the Cover Girl business over the years."

Mr. Busta, who will work from Revlon's New York office, could not be reached for comment.

He was hired in 1976 by Hunt Valley-based Noxell Corp., which introduced the Cover Girl line in the 1960s and was bought by Procter in 1989. Cover Girl is the biggest cosmetic brand in the United States.

At Revlon, Mr. Busta will be executive vice president. He'll work in hair care and deodorant products, not makeup, so as not to violate a non-competition agreement that all top Procter & Gamble managers sign, Ms. Stewart said.

Revlon managers did not return phone calls.

One Procter & Gamble employee described Mr. Busta as the last top-management holdover from the pre-Procter Noxell days.

"He was sort of the spiritual leader of the old Noxell group," the employee said. "He had been the last of the Mohicans. He was the man that really taught the P&Gers what to do and how to do it."

Some workers believe that Mr. Busta's departure might signal impending corporate turmoil -- movement of part or all the 1,600-employee division to Procter & Gamble's Cincinnati headquarters, for example. The Max Factor makeup division, also owned by Procter, is managed from Hunt Valley, too.

Ms. Stewart denied that any move will happen.

Pub Date: 3/27/96

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