Kodak plans moments, mementos

MEMORABILIA

March 10, 1996|By Ruth Sadler | Ruth Sadler,SUN STAFF

Kodak advertised in the program of the first modern Olympic Games in 1896. For the centennial Games, the longtime Olympic sponsor has a variety of items for collectors.

One, expected to be available during the spring and summer, combines photographic technology and a traditional collectible. Kodak has taken a photograph that captures each modern Olympiad and put it on a one-inch pin.

"These are historic photographs," says Greg Walker, a marketing director at Kodak. "The marvel of the technology is that we can re-create these images . . . on a pin that does justice to the photograph."

Among the athletes featured on the pins are Babe Didrikson, Wilma Rudolph, Mary Lou Retton, Nadia Comaneci, Jackie Joyner-Kersee, Florence Griffith Joyner, Johnny Weismuller, Bob Mathias, Jesse Owens and Jim Thorpe.

There are 23 pins, which include the year of the Games, the host city and the name of the athlete. The pins will be available individually and as a set.

These Olympic Moments have two other formats: as trading cards included with specially marked Kodak film, and on a

poster offered with a qualifying film purchase. The cards and posters are available now.

Walker says Kodak began aggressively marketing Olympic promotional items in 1984, when "marketing became a big deal." That year's offerings were mostly apparel, such as warm-ups and jackets.

"We almost never offer the same premium from one period to the next," he says, adding that pins and Olympic-themed cameras are fixtures. Another item making a return appearance is a

watch.

Walker says a watch offering for the '92 Winter Games was so successful that it was continued into the Summer Games. There's a centennial edition for the '96 Games, a spring mail-in promotion with qualifying film purchases.

Stadium Club Basketball II

Magic Johnson's return makes Topps Stadium Club Basketball Series II a 181-card set; he's No. 361, which is being treated as an insert card, with one per 16 packs. There are also six insert sets, including one of filmmaker Spike Lee's favorite players. Shipment is scheduled for this week.

Old Judge returns

Last year, Signature Rookies put modern players on cards styled after the classic Old Judge tobacco cards. The Old Judge cards are back as the T-96 Series featuring 1995 top draft pick Darin Erstad, American League Rookie of the Year Marty Cordova, Garret Anderson and Ken Griffey. There are 37 basic cards and six insert sets. There is one autographed card per six-card pack.

Coin of the realm

Fleer/SkyBox combines a coin with a metal card to produce SkyMint, a metal coin-card as a bonus in Fleer Metal NHL cards. Joe Sakic is featured on the first coin-card in which a coin the size of a quarter is inserted within a die cut on a card and then laminated. The SkyMint card is available with a redemption card.

Coming events

Saturday, card show, Earleigh Heights Fire Hall, Severna Park, 10 a.m. to 4 p.m.

Friday-next Sunday, card show, Eastpoint Mall (I-695, Exit 38W), mall hours (expected signers include Tippy Martinez on Friday 6 p.m. to 8 p.m., Scott McGregor on Saturday noon to 2 p.m. and Al Bumbry on Saturday 2 p.m. to 4 p.m.), (410) 284-6695.

Next Sunday, charity card show at Baltimore Hebrew Congregation Straus Social Hall (7401 Park Heights Ave., admission is $1 or two cans of food).

Pub Date: 3/10/96

Card of the week

The Harlem Globetrotters are featured in a set of 10 pop-up cards from Up Front Sports & Entertainment. Cards are available at participating Denny's restaurants and at the Globetrotters' 70th anniversary tour shows. (Shown is Reggie "Regulator" Phillips.)

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