Booklet aims to attract industry 16-page brochure includes pictures, text, testimonials

February 29, 1996|By Greg Tasker | Greg Tasker,SUN STAFF

Carroll County has a new marketing tool: a slick, colorful booklet that touts the county as an ideal location for business and industry.

John T. "Jack" Lyburn, director of the county's Office of Economic Development, unveiled the 16-page booklet, "Business: We Plan to Help You Grow," at a meeting of the Economic Development Commission yesterday morning at the County Office Building.

"We think it's a great piece. It's a business piece we've never had before," Mr. Lyburn said.

With pictures, text and testimonials from business officials and others, the booklet highlights the seven sectors industry and business leaders consider when selecting a new site for a plant or moving: transportation, business climate, quality of life, community, education, work force and economic development.

"We think the testimonials are a good way to go," Mr. Lyburn said.

On a page featuring the quality of life in Carroll County, for example, Bob Bischofsberger, plant and production support manager for Westinghouse, says, "Carroll County combines the best of rural, suburban and metropolitan living. An abundance of lush countryside and farming landscapes is dotted with quaint villages, small towns and honest, friendly, hard-working neighbors."

The text informs prospective businesses of the county's proximity to Baltimore's Inner Harbor and Washington, and the abundance of recreation, including sports programs and golf courses. Pictures of Oriole Park at Camden Yards, Piney Run Park and Wakefield Valley are included.

"I really think this an outstanding brochure," said Donora Dingman, manager of external affairs for Bell Atlantic Corp. "This is definitely right on target."

Between 12,000 and 15,000 copies of the booklets have been printed. They will be distributed to commercial real estate brokers in the region and at business expos in New York, Philadelphia and elsewhere. They also are available at the Economic Development Department office at 125 N. Court St. in Westminster.

"We're putting forth a new image here in Carroll County," said Paige Sunderland, marketing manger. "We want to share that with everyone and let them know what we're all about. This is the new image we're portraying."

Ms. Sunderland said the booklet, which had been in the works for more than a year -- is part of a broader effort to promote economic development in Carroll County. Economic officials also have been visiting businesses in an effort to persuade them to stay in the county.

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