Sun purchases Fifty Plus, Maryland Family magazines

February 02, 1996

The Baltimore Sun Co. has bought Maryland Family Inc., which publishes Maryland Family and Fifty Plus magazines. The acquisition is part of The Sun's effort to start up or buy publications that serve targeted audiences.

Maryland Family was founded and is owned by local television newswoman Rudy Miller and Baltimore businesswoman Sylvia Shapiro. They have published Maryland Family magazine since 1990 and Fifty Plus for the past year. The magazines circulate 125,000 copies through a combination of subscriptions and free distribution in supermarkets and other locations.

In addition to the magazines, Maryland Family annually publishes "The Guide to Area Services" and "The Best Darn Camp Guide Ever."

"These two magazines, which have gained a broad audience in the market, are crucial to our long-term plan of being publishers of a wide variety of niche and targeted publications," said Mary E. Junck, publisher and chief executive officer of The Sun.

The magazines were acquired through Alliance Media Inc., a new wholly owned subsidiary of The Baltimore Sun. Jack Ross, former advertising division manager for The Sun, has been named publisher of Alliance. Before joining The Sun, Mr. Ross worked for the Philadelphia Inquirer and the Philadelphia Daily News.

According to Ms. Junck, Ms. Miller will remain with the magazine while Ms. Shapiro has chosen to leave and pursue other ventures. The Sun, a Times Mirror newspaper, also owns Homestead Publishing, which publishes community newspapers including the Aegis and the Record in Harford County.

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