Streets of gold: Midtown Manhattan still glitters with the...

File Cabinet

January 21, 1996

Streets of gold: Midtown Manhattan still glitters with the world's most expensive rents, a new survey reports. On Fifth Avenue between 49th Street and 57th Street, which boasts jewelers Cartier and Tiffany & Co. and the Trump Tower, space rented last year for $500 a square foot, according to Hirschfeld Group Inc., a retail real estate advisory firm. Second place? 57th Street between Fifth and Madison avenues, home to a Levi Strauss superstore and Warner Brothers Studio Store, with rents at $440 a square foot. Tokyo's Ginza, where rents cost $350 a square foot, was third.

Retailing scents: Stores that want to boost flagging sales should consider scenting the air, according to a study by marketing professors at Drake and Washington State universities. The professors found that shoppers not only preferred stores with air scented with smells like lemon, orange or peppermint, but also believed that the merchandise was of a better quality.

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