These aisles'll do before the 'I do's'

In Brief

January 02, 1996|By Cox News Service

Now the bride and groom can walk down the aisle, picking up everything they need along the way. The department store aisle, that is.

We Do - The Wedding Store expects to be the first superstore chain in the bridal industry. Plans call for 40 stores throughout the nation within five years and projected annual sales of $200 million by that time. The first store opens near Columbus, Ohio, Sunday.

Rather than visiting up to 30 different stores while planning a wedding, as research indicates couples do, they would buy gowns (for bride, attendants and mothers), as well as wedding stationery, jewelry, handbags, lingerie, shoes and rent tuxedos in one location. Friends can also find the perfect dress for the big event.

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