Baptist churches go on-line in campaign for new members

November 13, 1995|By Alisa Samuels | Alisa Samuels,SUN STAFF

The Howard Baptist Association, which launched an advertising campaign to attract the spiritually needy, has gone on-line to do the same thing.

The 21-member group of Southern Baptist churches, which has its headquarters in Columbia's Town Center, went on the World Wide Web several weeks ago so its churches and members would not be left behind in interactive computer communication.

"We also wanted to use it as an outreach tool for the unchurched," said William O. Crowe, the group's director of missions.

The church group's address on the World Wide Web is "http://www/we care/org". It also has an 800-number, 1-800-511-2211.

Going on-line is part of the group's "advangelism" campaign, which includes cable television and newspaper advertisements, bumper stickers and direct mailings. The 4,500-member group would like the campaign, which runs through December, to more than double its membership to 10,000 by the year 2000, church officials said.

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