Alexander to retire from Rouse Executive had served as director of new business development

November 07, 1995|By Kevin L. McQuaid | Kevin L. McQuaid,SUN STAFF

Bruce D. Alexander, one of the Rouse Co. executives primarily responsible for developing Harborplace and the Gallery at Harborplace downtown, will retire at the end of the year.

Mr. Alexander's retirement caps a 26-year career at Rouse, the Columbia-based real estate concern with a $4.7 billion portfolio including regional shopping malls, office projects and the planned community of Columbia.

"I want to retire while I'm young enough to enjoy things, and spend my time on civic activities that hopefully will make a difference," said Mr. Alexander, 52, a Rouse senior vice president and the company's director of new business development since 1993.

Mr. Alexander, who joined Rouse in 1969 as a management trainee, also worked on the company's projects such as Pioneer Place in Portland, Ore., Riverwalk in New Orleans, and the Owings Mills New Town.

"Bruce has been instrumental in the creation of some of our most important projects," said Anthony W. Deering, Rouse's chief executive officer, in a statement to employees. "In both development and new business, Bruce has had a pivotal role in growing the company to what it is today and positioning it for the bright future that lies ahead."

Mr. Alexander's departure also continues an evolution of Rouse's top management, a process begun when Mr. Deering took the helm in February. Mr. Alexander's responsibilities will be assumed by Robert Minutoli, a Rouse senior vice president and its director of acquisitions, and Jerome D. Smalley, another of Rouse's senior vice presidents and director of commercial and office development.

Chief among the civic activities that Mr. Alexander will devote time to is the newly appointed board of directors of the Baltimore Development Corp., the city's often-criticized economic development agency. Mr. Alexander was one of 11 members named by Mayor Kurt L. Schmoke last week to revamp the agency.

At least in the short term, Mr. Alexander will also continue to work as chairman of the board of Goucher College until June, a post he has held since June 1991. He has been a trustee of the Towson college since 1982.

He executive also is expected to spend time working with Yale University, his alma mater, dealing with issues surrounding the school and the city of New Haven, Conn. Yale has been involved in economic redevelopment efforts.

"Rouse is a company that combines civic-mindedness with a desire to get good bottom-line results," Mr. Alexander said. "It's one of the best managed real estate companies in America, and it's been a great privilege to be associated with it."

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