WJZ (Channel 13) yesterday named Atlanta newsman Vic Carter to fill the seat at its anchor desk that has been vacant since the death of Al Sanders in May.
The station reached an agreement with Carter, 39, that will bring him to Baltimore, possibly by Dec. 1, to join Denise Koch as co-anchor of the station's 6 p.m. and 11 p.m. newscasts.
"Vic is first and foremost an outstanding and experienced journalist. But his genuineness is what impressed us most," said Marcellus Alexander, the station's vice president and general manager.
Carter currently co-anchors the morning and afternoon newscasts at WSB-TV, the ABC affiliate in Atlanta, where he has worked the last 13 years. The newscasts are the top-rated in their time periods.
Previously, Carter worked at WRAL-TV in Raleigh, N.C., and WSET-TV in Lynchburg, Va. He started the Lynchburg job in 1978 immediately after graduating from Morehead State University in Morehead, Ky.
Carter is a winner of the highest award in broadcast journalism, the Peabody Award, as well as awards from the Atlanta Press Club, Atlanta Bar Association and the Atlanta and National Association of Black Journalists. Carter is a past president of the Atlanta Association of Black Journalists.
Gail Bending, WJZ's news director, described Carter's on-air persona as "credible, friendly, down-to-earth and likable."
Alexander said the Dec. 1 start date for Carter was contingent on WSB's finding a replacement for him, meaning it is not under WJZ's control.
WJZ is locked in a fierce battle with WBAL (Channel 11) for first place during the lucrative 11 p.m. newscast. Marianne Bannister joined WBAL on-air this week as co-anchor of the 6 p.m. and 11 p.m. newscasts. Bannister comes from KABC-TV in Los Angeles.