Ripken's record boosts sales of newspapers

September 09, 1995|By Alec Matthew Klein | Alec Matthew Klein,Sun Staff Writer

Cal Ripken can sell newspapers, too.

Moments after the Iron Man of baseball broke the record for most consecutive games played, volunteer hawkers Wednesday night at Oriole Park at Camden Yards sold 38,000 commemorative editions of The Sun in 2 1/2 hours.

An additional 33,000 papers were sold across the city that night. It was the first time The Sun has printed an extra edition since the Cuban Missile Crisis in 1962.

Overall, The Sun sold about 387,000 additional copies of Wednesday's and Thursday's papers -- the most in recent memory and more than the estimated 340,000 combined daily circulation of The Sun and The Evening Sun.

One thousand copies of Wednesday's edition also were dispatched to Aberdeen, Mr. Ripken's hometown. All sold.

Here's how Wednesday's extra edition, a four-page section around Wednesday's paper, was produced:

After Mr. Ripken took the field as the historic game began, at 7:37 p.m., photographers captured his image from different angles. Their film was delivered by a bicycle messenger to The Sun's Calvert Street office at 7:51 p.m. By 9:03 p.m, papers were coming off the presses and were en route to the stadium.

The next morning, the front page of the extra edition was reproduced on T-shirts and the final edition of The Sun was re-created on posters.

One set of the front page plates from Thursday's final edition of The Sun has been preserved, to be sold through Christies, the renowned auction house. The proceeds will be given to a charity of Mr. Ripken's choice.

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