NEW YORK -- Viacom Inc. is looking for a buyer for its majority stake in Spelling Entertainment Group Inc., producer of television hits such as "Beverly Hills 90210" and "Melrose Place."
Viacom, which is seeking to shed assets and reduce debt, values Los Angeles-based Spelling at as much as $2 billion, said an investment banker familiar with Viacom's pricing strategy. Based on today's stock price, Spelling's market value is about $1.06 billion.
