Baseball's new cash cow: the milk cap craze

MEMORABILIA

July 02, 1995|By Ruth Sadler | Ruth Sadler,Sun Staff Writer

During the baseball strike last summer, milk caps continued their inexorable eastward march from Hawaii. Milk caps is the generic term; POGs is only for those made by the people who had the foresight to copyright the name.

Many hobby dealers saw sales of milk caps take off, especially among young collectors, often at the expense of baseball cards.

Milk caps are in New York, and Major League Baseball Properties (which is also there) has noticed and is ready to cash in.

Two companies have been granted licenses to produce milk caps with the logos of the 28 major-league teams.

Russ Berrie & Co. has created a game called Grand Slammer, sold in packages of four milk caps and one slammer. The four series feature team logos, team histories, World Series and pennant championship series. A.C. Sales is producing a limited-edition brass-plated slammer, a series of 30 plastic slammers, a series of 90 milk caps and two collector boards.

) Look for them this month.

Collecting the IHL

The International Hockey League's colorful logos will be on milk caps this month. Main Street Marketing is putting the milk caps in packs of 10 called Hockey Caps and in groups of four on die-cut pucks called Collector Pucks. Hockey Caps have team facts on the backs.

Olympic collector publication

LTC

With its next issue, Behold the Flame will celebrate its first anniversary. The bimonthly publication provides a variety of information for Olympic collectors -- history, reminiscences, ads, puzzles, sponsor news and interviews. Editor/publisher is computer programmer and collector Mark Hemmerdinger. Send $14 for a year's subscription (or write for information) to: Behold the Flame, P.O. Box 2875, Silver Spring, Md. 20915-2875.

Goff postcard update set

Bill Goff Inc., which publishes sports lithographs, has issued a card postcard update set ($20 plus shipping) for collectors who have the first 74 cards. A complete 102-card set ($50 plus shipping) is also available. New full-sized lithographs feature Roberto Clemente, George Brett and the New York Rangers raising their Stanley Cup banner. Call (800) 321-GOFF.

Upper Deck, Lap 2

Thirty drivers are autographing cards for Upper Deck Motorsports Series 2. There are 150 regular cards. Inserts include a tribute to Sterling Marlin's back-to-back Daytona 500 victories, autographed cards and Predictor cards (Winston Cup champ) redeemable for a special set.

Ultra Baseball II

Fleer Ultra Series II has two for the Cal Ripken collector -- his regular card and card No. 17 in the Ultra All-Stars insert set. There are 200 regular cards (including Jose Canseco, Barry Bonds and Mike Piazza) and six insert sets.

Baysox gifts

The Bowie Baysox are showing off their collectibles and logo apparel in a color catalog. Call (301) 805-6794.

Coming events

Through Sept. 5, "Babe Ruth: An Artistic Perspective," Babe Ruth Museum, 216 Emory St., (410) 727-1539.

Friday through July 11, All-Star FanFest, Dallas Convention Center.

July 28-30, National Sports Collectors Convention, Cervantes Convention Center at America's Center, St. Louis, (713) 780-2252.

CARD OF THE WEEK

Highland Mint is adding football to its legends series of Mint Cards. Joe Namath's card will be issued this month, followed by those of John Unitas (shown) in August and Roger Staubach in October. Cards come in bronze, silver and gold-plated versions.

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