Orioles' redesign lacks Baltimore tag

April 13, 1995|By Brad Snyder | Brad Snyder,Sun Staff Writer

The Orioles are unveiling a new logo, uniforms and caps for the 1995 season, with an eye to their Washington fans.

The club has dropped "Baltimore" from its logo and did not make the much-requested return to the mid-1970s road uniforms with "Baltimore" scripted across the front.

Baltimore lawyer Peter Angelos is the majority owner of the team, but the Orioles continue to believe in a regional marketing concept.

"We're proud to have a home in Baltimore, but we also have millions of fans that live outside the city itself," said Joe Foss, the team's vice chairman.

Foss said "Baltimore" did not fit in the tail of the slightly redesigned scripted "Orioles" logo, nor did it stand out very well in the old logo. The new logo also features a larger, ornithologically correct bird turned in the other direction and a yellow-and-green baseball diamond as a backdrop.

The uniforms have a new bird patch on the left sleeves. There is single black piping on the pants and jerseys. The white home jerseys have "Orioles" in black letters on the front with black names and numbers on the back. The letters and numbers were orange last year. The lettering and numbering on the gray road jerseys is changing from black to orange.

There are two new caps in addition to the traditional black one -- a road cap with a gray top and a black bill, and an alternate home cap with a black top and an orange bill.

The alternate caps go with the black home jerseys the Orioles wear when Ben McDonald pitches. The black jerseys have orange piping and orange lettering.

The team also unveiled a new black jacket with orange sleeves and "Orioles" scripted across the chest in orange.

This is Angelos' first opportunity to change the team's look, changes that were made last summer based on new designs from Major League Properties, Foss said. Teams cannot change their logos or uniforms without approval from Major League Baseball.

Foss said the removal of "Baltimore" from the logo and the refusal to put it on road uniforms in no way reflects Angelos' feelings about the city.

"It's obvious the Orioles are from Baltimore," Foss said. "I don't think anyone would question Mr. Angelos' loyalty to the city of Baltimore, bringing local ownership back to this area."

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