New P.O.V. is about doing well, not doing good

MAGAZINES

March 26, 1995|By James Warren | James Warren,Chicago Tribune

The latest attack of the yuppies is simply too depressing.

There it is, the premiere issue of P.O.V., an apparently well-financed, very glossy magazine for upscale, hip 18- to 34-year-olds. The founder is 25, the editor is 27, and, says a press release, they aim to speak to people their age about "real life, real living . . . empowering us to take control of our professional, financial, and personal lives."

The initial editor's note swears that "unlike yuppies in the roaring eighties or yes men from the corporate fifties, we're seeking a different kind of fulfillment."

It then cites components of that fulfillment -- skiing in Colorado, surfing the Internet and finding affordable mutual funds with the best returns -- that sound suspiciously careerist and self-absorbed.

The issue includes reminiscences by NBC's Tim Russert on the odd jobs he had in his 20s (including driving cabs, hauling garbage and promoting Bruce Springsteen concerts) and profiles of a 28-year-old producer who fashioned a Broadway hit and a 27-year-old shoe-company millionaire, as well as tips on how to live well on a mere $35,000 and on opening your own bar.

No celebrations of parish priests or Peace Corps volunteers here.

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