WJHU sprinkles pledge drive with bits of personality


March 25, 1995|By Steve McKerrow | Steve McKerrow,Sun Staff Writer

Pleading for pledges can get pretty tedious in public broadcasting. But WJHU-FM (88.1) has picked up some interesting help from National Public Radio in the 12-day spring drive entering its second day today.

Listeners to "Morning Edition" yesterday, for example, got to hear NPR newsman Carl Kassel's earliest utterances in college radio -- including the jingle to a music show for which he was a deejay.

The taped profile is part of a package of pledge support spots provided to local stations, says NPR spokesman Quincey Johnson.

"We are trying to coordinate our breaks so the stations have things to help them supplement their fund-raising efforts," he says, noting listeners can gain some insight into the earlier careers of their favorite NPR personalities.

Sounds of Miller

Attention, fans of Glenn Miller: You will soon have a daily dose of the orchestra whose smooth swing sound epitomized the big band era.

From Monday, through April 11, WWLG-AM (1360) will air a 12-hour special, "Glenn Miller: Memory Maker," in one-hour segments from 2 p.m.-3 p.m. weekdays.

In addition to music from each of the 71 recordings made by Glenn Miller and his orchestra, the show includes voice tracks of interviews with his musicians and cuts from the soundtracks of movies featuring his music.

'Steiner' special

A special Monday edition of "The Marc Steiner Show" has been scheduled next week at 7 p.m. on WJHU-FM (88.1). Bruce Shapiro, of the Nation magazine, is the planned guest for a discussion of crime in America.

Taking sides at WCBM

Beginning next week, the liberal/conservative sides of Congress will be highlighted on WCBM-AM (680) by a weekly debate between U.S. Reps. Benjamin L. Cardin, D-3rd, and Robert L. Ehrlich Jr., R-2nd.

The square-off is scheduled at 11 p.m. each Monday during "The Les Kinsolving Show."

Monday also marks an evening schedule change on WCBM: "The Evening Show" with Zoh Hieronimus, will air from 7 p.m.-10

p.m., and "Les Kinsolving" from 10 p.m.-1 a.m.

WITH anniversary

WITH-AM (1230) has been celebrating its birthday this month as Baltimore's oldest locally programmed radio station.

The station went on the air March 19, 1941, with live deejays and local newscasters, says station manager Gerry Liss.

Although both WFBR-AM (1300) and WBAL-AM (1090) were already on the air here, they carried national network programming at that time, Mr. Liss notes.

WITH, now billed as "Softer AM 1230," with a format of hits of the 1950s, 1960s and 1970s, is broadcasting a "Salute to Listeners," tTC offering a variety of prizes to call-in contestants.

"We're thanking the listeners for being so loyal to keep us alive for so long," says Mr. Liss.

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