Edward L. Bernays, 103, an early leader in the public...

DEATH ELSEWHERE

March 10, 1995

Edward L. Bernays, 103, an early leader in the public relations field who devised or developed many techniques for influencing public opinion, died yesterday at his home in Cambridge, Mass. A nephew of Sigmund Freud, he was one of the first people to expand what had been a narrow concept of press agentry, or working to influence government policy, into a far more ambitious -- and controversial -- realm of seeking to influence and change public opinion and behavior. Over the years, he was instrumental in the formation of opinion-shaping methods that were used on behalf of many business and industrial enterprises, welfare and civic groups, and governments at home and abroad.

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