Valu Food stacks its hopes at new Edgewood store

January 22, 1995|By Karin Remesch | Karin Remesch,Contributing Writer

Valu Food Supermarket, a Baltimore-based grocery chain, will continue its rapid expansion with the opening of a store in Edgewood Saturday.

The new supermarket, in the Ames Shopping Center on Pulaski Highway, will be the third location in Harford County for the family-owned business and the 18th in the Baltimore area.

Louis Denrich, president and owner of Valu Food, said the opening of the Edgewood store represents the entry of an innovative mass merchandising concept into the county.

"Merchandise will be displayed in a floor-to-ceiling massive Wall of Valu, producing a theatrical effect . . . like, stack it high and let it fly," said Mr. Denrich.

The renovated 20,000-square-foot facility, formerly occupied by a Super Thrift store, also will feature an in-house bakery and a delicatessen.

The Edgewood store, Valu Food's sixth new outlet in three years, will provide jobs for 80 workers, boosting the company's employment to more than 1,300 people.

Mr. Denrich attributes the company's sustained growth to "our unique mass merchandising concept, genuine values, excellent store conditions, and a committed and talented team of associates that deliver for our customers."

Valu Food Supermarket's history dates to 1959, when Mr. Denrich's father, Stephen, a Polish immigrant and concentration camp survivor, opened Steve's Market at the corner of Pennsylvania Avenue and Baker Street in northeast Baltimore. Five years later, the business reopened as Civic Food Center in a larger facility at Paca and Lexington streets.

Louis Denrich joined his father's business in 1975, and became owner and president of his own store, the first Valu Food.

The company has remained a family business. Today, Mr. Denrich's brother, Stuart, is vice president of data processing and his sister, Dina Denrich Carmel, is vice president of finance.

Mr. Denrich said he anticipates opening two or three more stores in 1995 and hopes to expand in Harford County. "Harford County is rapidly growing, and we want to be part of that growth," he said.

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