What do you get when you drive a paving machine over more than 300 holiday fruitcakes?
A thick carpet of mush, of course -- but also an unusual radio station promotion that raised $2,000 for the Maryland Food Bank.
The WQSR-FM (105.7) morning team of Steve Rouse and Linda Sherman on Thursday took turns at the controls of a Super Pac Model 600 High Compaction Roller, driving over fruitcakes donated by listeners and heaped in a parking lot of Golden Ring Mall. Sports announcer Tom Davis threw out the largest fruitcake.
A telephone link brought the noontime stunt live to the Good Time Oldies audience.
"They made three or four passes, and the stuff was still an inch thick," observes Barbara Crouse, WQSR promotions manager.
The stunt grew from on-air banter early in the week, when the personalities discussed what should happen with the least-wanted food gifts of the holidays.
The station announced it would give $5 to the Maryland Food Bank for each fruitcake donated. "Because we were destroying something that some people considered food, we thought we should donate to the food bank," explains Ms. Crouse.
More than 300 fruitcakes were taken to the mall or dropped off at two car dealerships, Bob Davidson Ford and Ron Mann's Ritchie Nissan. And Siems Rental & Sales Co. of Elkridge donated the rolling machine.
"We had said we'd donate a maximum of up to $2,000, and when we got so many just decided to give the whole amount," says the promotions manager.
Although WBAL-TV switched from CBS to NBC this week, the CBS network affiliation of WBAL-AM (1090) has not been affected. But the radio station has been doing its part to help promote the change.
Almost a dozen NBC personalities have been or will soon be heard talking up the peacock network on the "WBAL Radio Morning Show."
For example, host Dave Durian and producer Todd Townsend this week selected bits from "The Tonight Show" monologue of Jay Leno to air early in each day's show.
On the list of stars from NBC shows have done or will soon be doing interviews with Mr. Durian: Bob Costas (NBC Sports), Tim Russert ("Meet the Press"), Ned Beatty and Yaphet Kotto ("Homicide"), Diego Seggano and Robin Griggs ("Another World"), Liz Torres ("The John Larroquette Show"), Tony Shalhoub ("Wings"), Joseph Marcell ("Fresh Prince of Bel-Air"), Jenna Van Oy ("Blossom"), Lisa Kudrow ("Friends") and John Pankow ("Mad About You").
Jointly owned stations WWMX-FM (106.5) and WOCT-FM (104.3) recently added four weekend public affairs programs, all with host and station public affairs director Terry Trouyet. "Baltimore Perspective" and "Sunday Morning Journal" air at 6 a.m. and 6:30 a.m. Sundays on WWMX, and "Focus on Baltimore" and "On the Radio" are heard at the same time Sundays on WOCT.
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