Baltimore touts its charms in on-line magazine

January 06, 1995|By Michael Dresser | Michael Dresser,Sun Staff Writer

Not content with using only traditional media to spread its economic development message, Baltimore has become one of the first four advertisers to post a commercial message on Business Week's new electronic magazine.

Business Week Online, launched Dec. 30, is accessible through the America Online computer communications service, which reaches an estimated 1.5 million subscribers.

Computer users who click on Baltimore's listing see a headline and block of text, illustrated by a color photograph of the Inner Harbor at night. The text, aimed primarily at businesses that might consider locating here, touts the city's economic, scientific, cultural and entertainment resources and gives readers the option of receiving more information by electronic mail or by calling the Baltimore Development Corp.

Honora Freeman, director of the BDC, said Business Week offered the city a free slot on the new service last autumn as the agency was working with the magazine on a paid advertising supplement. She said the BDC jumped at the opportunity.

"It's great exposure," Ms. Freeman said, adding that it was the agency's first venture into the on-line world. She said she regards the ad as a pilot project.

"It'll be on for a couple of months and then we'll examine whether it's productive and what we'll do as a next step," Ms. Freeman said.

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