Sun reports an increase in circulation

November 17, 1994|By a Sun Staff Writer

The Baltimore Sun Co. reported today its largest circulation increase in four years, as average circulation for its two daily newspapers rose to 339,630 for the six months that ended Sept. 30.

The increase, almost 3,000 copies, was the fourth-highest percentage gain among newspapers in the nation's top 20 markets and was driven by the largest morning circulation increase among U.S. major dailies. Circulation for the Sunday Sun also showed gains in the past six months, rising by about 4,300 copies, to an average of 485,210.

The results stood in contrast to much of the rest of the industry. Most of the nation's major newspapers reported circulation declines ranging from 1.5 percent to 3 percent in the latest

six-month period.

"Circulation growth has been our highest priority this year," said Mary Junck, chief executive and publisher of the Baltimore Sun, which is owned by the Times Mirror Co. "I'm particularly pleased that we gained readers throughout our market area."

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