Prodigy adds ERA listings

September 25, 1994|By Daniel B. Wroblewski | Daniel B. Wroblewski,Real Estate Editor

The Prodigy on-line service has added about one-third of Electronic Realty Associates' listings to its Homes and Land Electronic Magazine service, which lists homes for sale across the country.

The service included about 60,000 listings pulled from those advertised in 300 Homes and Land magazines, according to Robert Horning, vice president for business development at Homes and Land Publishing Inc.

The addition of ERA listings signaled the first time a company or chain has made all of its listings available to the Homes and Land service. Until now, individual agents decided whether to advertise in a Homes and Land magazine or the electronic version.

Homes and Land hopes to create a nationwide network of listings that will include at least 15 percent of all listings, or about 200,000, Mr. Horning said. The service will likely be available soon through other on-line services and the Internet, he said.

Mr. Horning said he believes the service will be used mostly by buyers, who will survey homes before selecting a real estate agent.

For each home, the service includes the name of the agent, the agent's phone number, the state, city, price, number of bedrooms, number of bathrooms, square-footage and style of home. Users can also access a description of the property. Starting in November, photographs of homes will be available.

ERA, based in Shawnee Mission, Kan., has about 2,500 franchises.

For more information, call Homes and Land at (800) 277-7800 or Prodigy at (800) PRODIGY.

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