Steinberg digs deeper to lend to his treasury CAMPAIGN 1994

September 03, 1994|By John W. Frece | John W. Frece,Sun Staff Writer

Lt. Gov. Melvin A. Steinberg, in a last-ditch effort to keep his bid for governor alive, dug into his own pocket for an additional $170,000 last week, raising to $320,000 the total amount he has lent his campaign.

Even with that, Mr. Steinberg's fund raising -- and that of every other major candidate for governor this year -- pales in comparison with the money-raking ability of Democratic front-runner Parris N. Glendening, the three-term Prince George's county executive.

According to campaign finance reports filed with state elections officials yesterday, Mr. Glendening has raised more than $3.2 million. That's nearly $1.4 million more than Mr. Steinberg has taken in and $2 million more than U.S. Rep. Helen Delich Bentley, the front-runner for the Republican nomination, has raised.

The most recent reports show that Mr. Glendening collected $221,000 in new contributions during the Aug. 10 to Aug. 28 reporting period -- an average of more than $12,000 a day. The reports also show that none of the other candidates has anywhere close to the $763,000 in the bank that Mr. Glendening reported.

To boost his chances in Baltimore, the Glendening campaign has transferred $25,000 of its largess to six Democratic slates in the city.

Glendening campaign manager Emily Smith said the money, combined with the candidate's substantial lead in public opinion polls, positions him well for both the Sept. 13 primary and the potential general election campaign to follow.

"With our numbers, we continue to receive contributions from supporters across the state," she said. "We'll be running a very aggressive campaign over the next 10 days, both in television and grass roots."

Mr. Steinberg's report listed $188,000 in new contributions. But once his $170,000 personal loan, a $10,000 transfer from the old senatorial campaign committee of his running mate, state Sen. James C. Simpson, and a $5,500 refund from his former campaign manager are subtracted, the difficulty his faltering campaign has had raising money becomes obvious.

The report lists only $1,900 in new individual donations and shows a cash balance of just $19,000 left from $1.8 million raised overall.

M. Hirsch Goldberg, a Steinberg spokesman, said the lieutenant governor believes he is closing the gap with Mr. Glendening and thinks that donations will pick up again once his television ads are seen by voters.

During the 18-day reporting period, Mr. Steinberg spent $321,000 on advertising -- even more than the $300,000 spent by Mr. Glendening.

Reports from two other Democrats, state Sens. American Joe Miedusiewski of Baltimore and Mary H. Boergers of Montgomery County, show steady if unspectacular gains. Mr. Miedusiewski added another $41,000 to raise his total to $521,000; Ms. Boergers brought in $30,000 to raise her total to about $608,000.

Mrs. Bentley once again mailed in her campaign report, so details were unavailable. But a copy of the report's cover sheet showed that she raised $134,000 in new contributions and had raised more than $1.2 million in all. That is nearly twice the $654,000 raised by her closest rival, Baltimore County Delegate Ellen R. Sauerbrey.

William S. Shepard, the third Republican in the race, showed just under $25,000 in new contributions, $191,000 raised overall, but only $6,300 in the bank and $11,700 in unpaid debts.

Gordon Hensley, a campaign consultant to Mrs. Bentley, said the latest report does not show an estimated $100,000 she raised this week at a breakfast fund-raiser in Bethesda featuring former Vice President Dan Quayle and an evening fund-raiser at the Calvert County home of novelist Tom Clancy.

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