Back from lengthy leave, Hayden starts campaign CAMPAIGN 1994

August 24, 1994|By Larry Carson | Larry Carson,Sun Staff Writer

Silenced this summer by medical problems, Baltimore County Executive Roger B. Hayden is about to jump full time into the race for re-election.

Two 30-second television commercials, radio and newspaper advertisements and a political alliance with front-running Republican gubernatorial candidate Helen Delich Bentley will propel the executive into the public eye again starting Monday, Mr. Hayden said yesterday.

The Republican executive said he and Mrs. Bentley, who have their main campaign headquarters next door to each other in Timonium, will use joint campaign literature in the primary and general election campaigns. His effort will be better organized than in 1990, he said, with every precinct polling place staffed by Hayden campaign workers.

He also plans a new series of small fund-raisers, starting with a $250-a-ticket event in late September at a Dulaney Valley Road restaurant, followed by several events around the county charging $50 or less a ticket.

Mr. Hayden's normally low-profile style kept him out of the political limelight for much of his time in office. But when a blood vessel broke in his head May 8, robbing him of some right-side vision, he was out of work for more than two months.

Now recovered from the May 23 brain surgery that removed a mass of malformed veins in his head and kept him off the job until late July, Mr. Hayden outlined the start of his public political efforts yesterday just as the primary campaign is ending.

The advertising is designed for the November general election campaign, not for the two weak opponents Mr. Hayden faces in the Republican primary. Donald Brewer, a former county worker, and George Egbert, a retired police officer, oppose him in the Sept. 13 primary.

County Council members Charles A. Dutch Ruppersberger III and Melvin G. Mintz, both well-financed, have both been running television ads touting themselves for county executive in the Democratic primary. Another Democrat, John C. Coolahan, a former state senator and retired District Court judge, has spent months criticizing Mr. Hayden's budget cuts and police staff freezes.

The two new Hayden television ads are designed to highlight the incumbent's record and his plans for the county.

One uses the visual metaphor of a broken piggy bank to illustrate Mr. Hayden's claims that his businesslike approach has put the county's broken finances back in order.

The other ad stresses his efforts both to improve education for children, and to support services for the elderly -- the two fastest growing groups of county residents. That ad pushes Mr. Hayden's style of "quietly, effectively getting the job done." The candidate does not speak in either commercial.

The executive stressed that the thrust of his campaign is emphasize his claims to be a doer instead of a dreamer. "I'm talking about what we've done," Mr. Hayden said, referring to reforms planned for years but completed during his first term.

One of his latest ideas, a comprehensive plan to restore older county neighborhoods, will be finished by spring and included in next year's budget if he is re-elected, he said.

"Visions are a dime a dozen," he added, apparently referring to an oft-repeated Democratic charge that he's merely a numbers man with no vision for the future.

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