Retailer has a nice touch for many happy returns

INSIDE STYLE

August 11, 1994|By Vida Roberts | Vida Roberts,Sun Fashion Editor

What retailer remembers!

What does a woman do when her husband and three adult sons forget her birthday? She can take herself shopping. Jean Benson was off to Loehmann's and found a terrific blouse on sale. When she was ready to ring out, the pleasant clerk wished her a happy birthday and rang up an additional discount.

Loehmann's plastic Insider Club card, which is available to all customers, is scan coded with the customer's birth day and month which pops up at checkout time. They don't insist on the year. Discounts apply on birthdays and the days before and after. Afer all, some women may be spending their birthday being feted by family members who remember.

Many stores offer perks, discounts and advance sale tips to loyal customers. It's smart to ask.

Retired Clothes need work

As stores start bringing in new fall and winter merchandise, women are taking a serious look at the state of their closets only to find some clearance sale mistakes and shifts in fit. The Business and Work Force Development Center of Anne Arundel County and Admiral Cleaners are sponsoring a drive through the month of August to match unwanted, usable career clothing with women who need it.

Admiral Cleaners will accept and clean donated clothing which will be distributed to women who have successfully completed training as part of Project Independence, a program to get women off welfare and into the work force. Any woman who has fretted about dressing for a job interview will understand the confidence the right outfit can give. For information, call (410) 757-6709 or 974-4402.

Sober and fun

Baltimore's own Irwin Sternberg, who started out with Jos. A. Bank Clothiers and moved on to his own Stonehenge Ltd. tie company, has a new line of conversational neckwear. The company that makes Jerry Garcia designs for suited Deadheads, vitamin patterns for the health-conscious and Miles Davis designs for the jazzy is introducing the Molecular Expressions Cocktail Collection. The ties are printed with patterns based on the microscopic structure of 10 alcoholic beverages including basic beer and daring kamikazes.

The message is to "tie one on" with safety. A portion of the sales of the ties, available at Macy's, will go to support Mothers Against Drunk Driving and the National High Magnetic Field Laboratory at Florida State University, where the photomicrographs were produced.

Here's Paula

Cosmetics maven and nag Paula Begoun, author of "Don't Go to the Cosmetics Counter Without Me" and the Cosmetics Counter Update newsletter, will be here Aug. 24 at the F&M store at 10300 Reisterstown Road from 10 a.m. to noon and the 570 Baltimore Pike store in Bel Air from 3 p.m. to 5 p.m. Ms. Begoun, who has little patience with cosmetics product hype, will offer tips and answers to customer questions.

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