Cosmetics company defends shampoo-conditioner

COSMETICS COUNTER

June 16, 1994|By Paula Begoun | Paula Begoun,Special to The Sun

As the inventor and leading maker of 2-in-1 shampoos, we read with great interest your recent article on shampoos and conditioners. Specifically, we are concerned by the skepticism about 2-in-1s as referenced in your story.

As publisher of Cosmetics Counter Update, we have little doubt that you are well-informed and familiar with how shampoos and conditioners work. However, we would like to offer the following information and additional thoughts on our technology for Pert Plus.

You mentioned in your article that the action of shampoos and conditioners are diametrically opposed. This is true, but the two can be combined through a breakthrough technology developed by our company in 1986. Traditional conditioning agents used in hair- care products, called quats, attach to the hair in order to condition it. The same force that allows these quats to attach to the hair also caused the cleaning ingredients in shampoo to deactivate the quats' conditioning action. So, for years, it wasn't possible to combine the two hair-care actions.

To overcome this problem, Procter & Gamble used dimethicone and a special suspension system. Because dimethicone doesn't attach to hair, it also doesn't interfere with the shampoo's cleaning ability or cause build-up. The shampoo first cleans the hair as it normally would, while the suspension system holds the conditioning agent in place until the hair is rinsed. Then, the force of the water releases the conditioners, allowing them to work.

Paula, we would like to bring this technology to life for you by inviting you to our laboratory, the Sharon Woods Technical Center in Cincinnati. We're confident you feel as strongly as we do that the public deserves accurate information regarding hair care so they can make the best choices.

Lisa Napolione, Product Development Manager

A: I appreciated receiving your feedback regarding 2-in-1 shampoos. I am familiar with the technology you reviewed in your letter and believe there are flaws in the theory, but I am more than interested to learn more. I am actually quite excited about your invitation. Most cosmetics companies won't even accept my phone calls, let alone meet me in person to review their facilities.

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