John Patinella, a senior vice president of The Baltimore Sun Co., will become president and chief executive officer of The Baltimore Sun Community Newspapers, including Homestead Publishing Co., which operates three newspapers in Harford County.
His appointment, and the creation of the Community Newspapers entity over Homestead Publishing, signals a new strategy of actively seeking opportunities to acquire, ally with or create newspapers in the Baltimore metropolitan area, Mary Junck, publisher and chief executive officer of The Baltimore Sun, said after announcing the assignment.
"John will develop and implement a strategy that could include purchasing community newspapers and forming strategic alliances and partnerships with area publications," Ms. Junck said.
"This new position offers John an exciting growth opportunity and excellent growth potential for The Sun as well," she said.
The opening for the change was created by the recent promotion of Jean Halle from president of Homestead Publishing to chief financial officer of The Baltimore Sun Co.
Homestead, a Baltimore Sun Co. subsidiary, publishes three weeklies, The Aegis and The Weekender, both of Bel Air, and The Record, of Havre de Grace. The Baltimore Sun publishes The Sun and The Evening Sun.
"The Los Angeles Times recently acquired a string of community papers in the Los Angeles area, and one of our intentions is to look for comparable opportunities in and around Baltimore," Mr. Patinella said.
"This is a great opportunity. I was at Homestead Friday, and I met a lot of Class A people," Mr. Patinella said.
Mr. Patinella, currently senior vice president for circulation, will move to his new duties around the end of June. The Sun's circulation department will be managed by its three assistant circulation directors, Bruce D. McEntee, Michael J. Hughes and William S. Moores, until a new circulation director is named, Michael Shultz, a spokesman for the company, said.
Mr. Patinella, who headed the planning that led to creation of The Baltimore Sun's four zoned publications in Anne Arundel, Carroll, Harford and Howard counties, will remain a senior vice president and will take on administrative coordination of the zoned editions, Ms. Junck said.