Baron Marcel Bich BIC pen inventor

DEATHS ELSEWHERE

June 01, 1994

Baron Marcel Bich, 79, whose inexpensive Bic disposable pens, lighters and razors made him wealthy enough to sustain an 11-year quest for the America's Cup, died Monday in Paris.

After fixing up a leaky shed in Clichy, a northern Paris suburb, after World War II, Mr. Bich and a partner, Edouard Buffard, began turning out inexpensive penholders and pencil cases.

Later he obtained the patent rights to a ball-point pen invented by a Hungarian, Ladislas Biro, and formed Societe Bic in 1953.

The inexpensive pens proved irresistible to consumers.

In 1993 the Bic group reported worldwide sales of $1.1 billion and a profit of $70.5 million.

Last year the baron stepped down as chairman of Societe Bic in favor of Bruno Bich, one of his 11 children.

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